「SoftCode」AW25 Knit Capsule
Drop the needle, not the temperature. For Autumn-Winter 2025 ZARA pairs up with digital model Anna to re-engineer the humble sweater.
from pixel to pullover in 72 hours.
Heat-Mapping Fit
Anna’s virtual torso is chilled to 10 °C while sprinting; thermal imaging pinpoints cool zones that need extra loft. Result: a relaxed crew-neck with 3-D knit ribs that balloon exactly where winter wind hits first—no bulk elsewhere.
Low-Impact Alpaca
Yarn spun from 70 % recycled alpaca + 30 % bio-nylon is colour-injected during extrusion, cutting water use by 82 %. Anna’s fibre-stress simulation proves pilling drops 38 % after 50 wear-wash cycles.
See-Now-Wear-Now
Each garment carries an NFC thread; tap your phone on the cuff and Anna appears in AR, styling the same sweater three ways—office, couch, midnight skate. Buy straight from her 360° clip; stock drops in real time.
No studio, no samples, zero leftover inventory. Anna codes the cosiness, ZARA delivers it to your door before the first leaf lands.
「SoftCode」AW25 Knit Capsule Drop the needle, not the temperature. For Autumn-Winter 2025 ZARA pairs up with digital model Anna to re-engineer the humble sweater
Anna
